Across the global south -- and I'm thinking about South Asia where I am from in particular -- higher ed institutions and often governments are rapidly shifting their focus to "measurement" of research/scholarship production. While they assume that the measurements reflect "impact," most current indexes do NOT push scholars toward research/publication that will solve the most critical or immediate social challenge in their own countries or regions (not to mention occupations and communities beyond urban centers). For instance, if an agricultural scientists who came from rural India into Delhi and is rewarded for publication in English (which is not understandable to most farmers or other stakeholders her research is about), for publication that will never reach the community that it is about, for publication that seeks the attention and approval of scientists across the world (rather than contributing to local programs, policies, or practice) ... then, what is the point of the "impact factor" that this scientist's university demands?
My question is: How do scholars in the global south even begin to turn the new ship of research and scholarship in the right direction for their own society and community? What are practical strategies for communicating to decision makers and policy makers to steer their own, their academic community's, their university's, and their society's research in the right direction?