Suppossing:
Landing Page A with 1300 leads is achieving a 3% conversion rate Landing Page B with 1500 leads is achieving a 10% conversion rate
First, I want to see if I have achieved enough samples (Leads or conversions) to have a statistically valid test.
Second, I want to confirm that conversion rate for Landing Page B is statistically significant, so better than the obtained for Landing Page A.
How do I determine that the sample of leads and conversions obtained are statistically representative? What would be the minimum sample to get the same success in the conversion ratio?
Conversion could mean different things for different campaigns. With that different ways could be used to measure. What type of campaigns are you using as in your research scenarios?
The Lead Conversion Rate is the percentage of visitors who come to your website and are captured as leads . This is one of the most important top-of-the-funnel conversion metrics. It's an indicator of your ability to attract the right target audience and the efficiency at which your website is turning them into leads. comparison of lead conversion will be depending on research design and/or experimental design Some of the variables that impact conversion rate include:
- Product type
- Product cost or average order value
- Traffic source
- Device (mobile, tablet or PC)
- Platform (Windows, Mac, iOS, Android, etc.)
- Location etc
In practice campaigns nowadays can also include other types of conversion and a different way of measuring leads. Judit Camacho . You may want to consider those as well.
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