Netnographic research is a methodology adapted from traditional ethnography. The research studies online communities and cultures by analysing digital interactions on the internet. One of the key characteristics of netnography is its ability to gather extensive qualitative data from online platforms, such as social media, forums and blogs. Data collection involves various methods, including participant observation and content analysis.
I am considering using netnography in my doctoral study about how online travel platforms can adapt their business models by leveraging GAI and blockchain technologies to benefit all stakeholders, including shareholders, hosts and travellers.
Your insights and recommendations will be appreciated.
For this to work, you would need to find extensive online discussions of your topic. If you are confident that you can gather enough data this way, then it would be an appropriate method.
Hi @David thank you for the reply. My doctoral study is about the integration of GAI and blockchain in the sharing economy by online travel platforms. I would have to scan some forums, review sites and blogs beforehand to decide.
- Badges
- Science topic
- Similar topics
- Linguistics
- Composition Studies
- Publications