Hi guys,

Thank you very much in advance for your help.

I am writing my postgraduate dissertation and am not sure whether one of the hypothesis I formulated is appropriated or not and I will need your help on this matter.

I am conducting a marketing research for the company I work for (a hotel chain) to assess which package will get more preferences if we introduce daily coworking passes for people to use our lobbies for working purposes.

We designed a survey and proposed 4 different packages options which are the results of benchmarking and of the assessment of the value proposition we can offer to our customers while maintaining our profit margins.

Since we don't aim to position ourselves as coworking space ( we are and still want to be a hotel) and we won't provide all the services coworking spaces offer, we expect that some packages will get more preferences than others.

Example: if the average charged by coworking spaces for daily passes is £40 with hot desk, coffees and tea amenities and printing services, we would expect our respondents to select a package of £25 with the same characteristics (excluded printing services), considering that we are not a coworking space. Does it make sense?

In my literature review I explained all the reasons why we expect package A and B to perform better than package C and D.

My question is... could I formulate this as hypothesis?

H2: We expect package A and B to perform package C and D

My concern is that this hypothesis can not be tested with statistical inferences, so I am not sure if it is correct to propose an hypothesis that can be verified or not just by the use of a pie chart showing the survey results...