Yes, in today's world the meaning of marketing has changed. With the current scenario meme marketing is the best option to engage with the people. Now days people love the content with the humor. In this time people are invested in social media with short content on their phones which psychologically affecting them to only focus on short content so basically, big corporations can use the strategy by introducing meme marketing which should be short with humor in it. Marketer should understand that people don't want long explanation in ads and marketing they want short and simple explanation with impact their decision or influence them to purchase.

Si bien el marketing de memes a menudo se percibe como una herramienta lúdica diseñada para captar la atención de audiencias jóvenes y conocedoras del entorno digital, considero que su potencial trasciende la mera estrategia publicitaria puntual. Efectivamente, la integración inteligente de contenido basado en memes puede constituir una estrategia legítima para fomentar la fidelidad a la marca a largo plazo, incluso para grandes corporaciones.

Más allá del humor y el entretenimiento inherentes a los memes, esta táctica ofrece la valiosa oportunidad de proyectar una imagen de marca más humana y cercana. En el panorama actual, donde la autenticidad y la conexión emocional con los consumidores son cruciales, esta percepción puede generar beneficios significativos. Al participar en la cultura de internet de una manera relevante y oportuna, las marcas pueden construir una reputación más accesible y, por ende, inspirar una mayor confianza entre su público objetivo.

No obstante, es fundamental abordar esta estrategia con cautela. Cruzar la línea del respeto o comprometer el profesionalismo de la marca son riesgos latentes. Por lo tanto, la clave reside en encontrar un equilibrio delicado, utilizando el humor y las referencias a la cultura pop de manera estratégica y alineada con los valores y la identidad de la marca.

That’s a great question Mst. Snigdha Jahan Esheta! Meme marketing is often seen as something that only works for younger audiences since they’re the ones who spend so much time online. But honestly, memes have become a universal way of communicating—they’re funny, relatable, and easy to share, no matter your age.

For big corporations, meme marketing can absolutely work as long as it’s done thoughtfully. Some huge brands like Netflix or McDonald’s have nailed it by using memes to connect with their audience in a fun and approachable way. It helps break down that “corporate” vibe and makes them feel more human.

The trick is to make sure the memes match your brand personality and don’t feel forced or outdated. If you’re authentic and stay on top of trends, memes can spark engagement, start conversations, and even take your brand viral. So no, meme marketing isn’t just for the younger crowd—it’s a powerful tool for any brand willing to use it the right way.

Thank you Emmanuel Dotong for your valuable insights. I agree that meme marketing, when used correctly, can connect with audiences of all ages and make a brand feel more human and approachable.

Great question, and one that's highly relevant in today’s digital landscape. While meme marketing is indeed rooted in humor and pop culture, it has evolved into a powerful tool that transcends age groups and business sizes. When done thoughtfully, even large corporations have leveraged memes to humanize their brand, boost engagement, and stay culturally relevant—think of Netflix, Duolingo, or even the World Health Organization during the pandemic.

The key is alignment: meme content must reflect the brand’s tone, values, and audience expectations. If executed poorly, it can appear tone-deaf or damage brand credibility. But when integrated strategically—especially in campaigns with clear objectives—it can strengthen brand affinity, enhance virality, and open up conversations that traditional advertising can’t.

So no, meme marketing isn’t just for Gen Z. It’s a tool—like any other—that, when used skillfully, can drive real business outcomes without compromising professionalism.