I encourage you to review manuscripts where possible. I have found it has improved my standing within my organisation and I have become better known in my area of interest as others in my field become more aware of my presence.
I have become increasingly choosy over time, I must admit. Now I review only for topics that are closer to my personal interests. Before, I was reviewing more broadly.
Good question. I have reviewed books, not to help myself gaining visibility, but to support people trying to write something good and scientifically correct and useful.
By doing this, I have learnt topics, but more importantly I have improved my scientific listening capability: it is your choice to choose your method and fail or succeed when carrying your own project, it's more difficult to try and see the world as the author being reviewed, and give this author useful comments, to expand here, skip there, challenge one explanation, commend another, etc.
You help others improve, and it improves you. But it can be tiring
After reading the comment by Renaud Di Francesco , I thought particularly that it has helped me better understand what I should do in my own writing/articles to increase the chances of being accepted. That is another good reason to me that it is useful to review articles.
I think it's helpful to enhance your knowledge and expose yourself to your knowledge area by reviewing articles to any journal or conference without being choosy.