I am working in this issue and would like to have a feedback of what experts think of it.
The role of the strategic human resource management is to contribute to enhancing the level of employees’ motivation, as the high performance work systems include human resource management practices which increase the motivation of employees involving in work activities leading to fostering the level of organizational performance
Mr. Orlando, Congrats for taking up an interesting issue for the study. May I know what type of sustainability are you referring to ? With your answer to this query I would be able to make out the issue and give my opinion. Congrats once again
Sustainability as a motivational element in the motivational field of HR Management, probably it is not a quite widely or sufficiently considered factor on its true potential.
In my experience and opinion , this potential might be positive but also negative, as actual motivational result outcome!
I will try to explain better the above concept :
in principle we all agree that, the fact of working in an organisation clearly addressed, as declared policy, toward positive principles of sustainability is a positive message , but the message should operationally match with the actual facts and the facts should deliver contemporaneously positive Company results!
The Marketing 3.0 concept outlined by Phliip Kotler is clearly indicating, that Image message and Identity of a Company must always match, mantaining substantial overall compatibility and message Integrity, otherwise serious problems are arising!
It is not managerially possible to play, companywise, with the Integrity of this matching, without heavy costs arising from it !
If a Company communicates a Sustainability message, incompatible with the own Identity or the actual behaviour, the Integrity of the perceived outcome fails to be positive and so does all the rest!
The result of lack o Integrity is quite often leading to Company disasters.
A typical today case of Integrity disaster is the suddenly arising incongruence between the image messages of Wolkswagen and the Identity of a German Company , mismatching with the lack of rules and envinronment respect shown in the last Diesel emissions testing case! What a loss of strengtth and money for the Company in the outside relations but also in the inside motivation of the HR, for the future!
Emphasising positive values could prove to be a fantastic motivational factor, internally, for the HR Management, but the Integrity elements and the Company results should safely match, otherways I would rather avoid to ephasize these values as internal motivational component, tor the Company HR Management scope!
Thank you for the interesting theme proposed here .
Kind regards
Alberto
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