why not. some tourism operators/ destinations  are currently trying to replace head-to-head competition with blue ocean strategy and making the competition irrelevant. for example. in Halal Tourism market, some Shariah compliant hotels apply Value Innovation strategy which provide innovative Halal product/service to satisfy Muslim guests which is very difficult for conventional/ international hotels to apply.

 Thank you very much Dr. Battour for your valuable thoughts

In the Blue Ocean Strategy the terms red and blue oceans denote the market universe. Red oceans are all the industries in existence today – the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities, and cutthroat competition turns the red ocean bloody.Kim & Mauborgne argue that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.

Tourism industry has a very strong prospect all across the globe. Blue ocean strategies can be applied  in adding value to the tourism products and services like exploring new destination. So as to make the competition irrelevant.

The Blue Ocean Strategy is applicable in every business, in which you can achieve competitive advantage. In the tourism sector I would concentrate rather on what to create and reduce than what to rise. It'll probably help you to increase the distance between your venture and the competitive ones and minimize the price competition risk.

Blue Ocean strategy is applicable to any business, as Blue Ocean companies don't use competition as bench mark, but instead use value innovation. Further the Blue Ocean strategy aims to create new best practice rule by breaking the existing value- cost trade off, thereby creating uncontested market space, thus making the competition irrelevant. In Tourism Business , there is huge scope for reconstructing market boundaries.

Formula 1 Hotels is a living  example of that. Actually they are among the school examples of that strategy:

https://www.youtube.com/watch?v=VaIFrB7orgQ

dear Athula Gnanapala

tourist companies can keep track of their own blue ocean strategy alone, when combining the two scenarios Mtkhalvin for customers between the speed of providing tourist service and low wages of some complementary services

When are reducing the specific elements has complied with most of the competitors, it increased other elements neglected by competitors introduced unprecedented benefits in some tourist services and achieved a jump in the value of the innovative business model of low costs. Thus the value curve is clearly different from the rest of the competitors

Fmnhny value may be consistent with the three pillars necessary for the Blue Ocean Strategy:

1 focus

Per true strategic focus. This focus is evident in the form of value that offer to the tourist curve

Given in the value curve focuses on three basic elements: intimacy, service and speed innovation and value investing, because it was the focus of meals or luxury lounges or in the well-being of sitting

2 different:

When the tour company's strategy to become just the traditional attempt to catch up with competitors offer, they lose their advantage and this applies to the striking similarity between the services offered by most of the luxury hotels

Thus, we find that the same strategy similar companies have the curves of similar value. While the value of the curves are close competitors as if they were one curve. This makes the value curve which depicts the blue ocean contrary is completely unfamiliar.

3 catchy slogan:

Effective strategic enjoy slogan glossy and clear. "Speed of service in exchange for lower prices" as in 3 or more products in one attractor The motto gives customers a clear message and announce the combination value offered by the company in all honesty.

In fact, the best way to test the effectiveness of the strategy in the strength and originality of the slogan that summed up by its customers is reflected

with best wishes 

dr.salm aljubori

university of baghdad

center of development

Yes, very well...in fact it would be more benefiting, if its being done in relation to some specific services. The marketer needs to think and proceed.

This can be used in a more competitive way, if would be customized on an individual level.

We can explore more on this.

Athula,

You certainly can. 

Blue Ocean is about entering uncontested spaces and harvesting the consequential rich margins.  This reaping window is time-bound as others will eventually join you.   Where the space gets congested you then have the low-margin Red Ocean at work.  The trick is to strategically keep one step away from that competition.

A lot of Blue Ocean plays have occurred, and will continue to occur, in the Tourism Industry and its supporting sectors eg

a.  The first hotels to roll-out the all-inclusive concept were marketing innovators

b.  The first cruise liners to enter the Caribbean market

c. The Uber travel innovation

d.   The first entity to offer seamless land-air-sea integrative lifestyle travel experiences

e. The first space tourism play

f. The Air BnB innovation that transforms ordinary citizen's home-spaces into travel spaces

Also, bear in mind that markets have a spatial dimension and so introducing new markets in other geographies to a tourism concept previously existing a geography which is far-flung in economic distance, is also defined as innovative  in Schumpeterian terms.