Considering the fact that HBM constructs are based on the Likert scale, is it mandatory to analyse the constructs as Mean and Standard deviation. I am of the opinion that it is better analysed as proportions (percentages). This is because respondents who give neutral answers (3) would tend to have a higher value than those who actually give answers and have a perception (disagree or strongly disagree).
Answers would be appreciated as I am only coming across literature that analyse HBM constructs as mean and standard deviation
Thank you