Is there any study reported in contemporary literature exploring relationship among variables like market orientation, international joint ventures (IJV), trust in IJV partners, performance and professional orientation?
Dear Zafar,
As we know market orientation and innovation are important for economic growth! In recent research study Cai, Yu, Liu & Nguyen (2015) examined market orientation, innovation radicalness, and propensity towards risk-taking in the unique context of China's transitional economy. Analysis of 235 responses from Chinese new ventures, created during the past eight years, suggests that innovation radicalness is affected by both responsive and proactive market orientation. Propensity towards risk-taking also positively affects innovation radicalness. The authors argued that the results on responsive market orientation are counter to findings in Western contexts. Implications of the findings are useful to improve our understanding of innovation and entrepreneurship in transitional economies, particularly in the Chinese context!
In another article Xiaoyun, Alex Xin, & Kevin Zheng (2014) examined how strategic orientation and foreign parent control jointly affect differentiation capability building of international joint ventures (IJVs) in an emerging market. With a multisource data set of 156 IJVs in China, the authors find that technology and customer orientations have a positive effect on IJV differentiation capability and that such effects are contingent on foreign parent control. Technology orientation leads to stronger differentiation capability when foreign equity control is higher or operational control is greater. In contrast, customer orientation is more beneficial for differentiation capability building when foreign operational control is lower or social control is greater!
- Cai, L., Yu, X., Liu, Q., & Nguyen, B. (2015). Radical innovation, market orientation, and risk-taking in Chinese new ventures: an exploratory study. International Journal Of Technology Management, 67(1), 47-76.
- Xiaoyun, C., Alex Xin, C., & Kevin Zheng, Z. (2014). Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market. Journal Of International Marketing, 22(3), 30-49.
Hope this helps!
Nadeem
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