I'm looking for any good studies that are particularly investigating the destination/ place branding and at the same time employing the different social networks sites as a research tool.
Do you mean social networking sites as "research tool" or social networking sites as "tools for destination branding"?
Thanks for your question, I'm still in the very early stage of the study and still working on the idea itself. The preliminary idea to use the social media as a tool for destination branding at the same time I have any idea in the back of my head to use the social media as a research tool too. That's why I'm looking for some studies to build up my knowledge.
Dear Dana,
Thank you for the clarifications. In fact, there are scores of work on SNS as tools for destination marketing/branding. Here are three very recent works that may help you in initial conceptualization of your work.
maybe this will be useful:
http://journals.sagepub.com/doi/abs/10.1177/1356766712449366
http://www.destinationmarketing.org/social-media-changing-destination-branding
Greetings and a nice day!
and something else:
http://www.sciencedirect.com/science/article/pii/S187704281501304X
https://www.google.bg/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&ved=0ahUKEwjl3JW_7NHSAhULuRQKHeZpBukQFghHMAY&url=https%3A%2F%2Fthesis.eur.nl%2Fpub%2F30833%2FBA-Thesis-DR-Labbaika-FINAL.pdf&usg=AFQjCNGJPcmv_7ya5uvvZRXnPBjhzHKu-Q&cad=rja
https://www.researchgate.net/publication/258163261_The_impact_of_social_media_on_destination_branding
https://www.google.bg/url?sa=t&rct=j&q=&esrc=s&source=web&cd=8&cad=rja&uact=8&ved=0ahUKEwjl3JW_7NHSAhULuRQKHeZpBukQFghMMAc&url=https%3A%2F%2Fwww.eap.gr%2Fimages%2Fstories%2Fpdf%2F2011_deo11_dp_series_6.pdf&usg=AFQjCNGJLtAvtDDaMPLzdxxDXpF8fXMNcw
Good luck
Article The impact of social media on destination branding
Dear
The social media have become important tools for the communication of destinations and their brands.
see as the following
1- Munar, A. M. (2011). Tourist-created content: Rethinking destination branding. International Journal of Culture, Tourism and Hospitality Research, 5(3), 291–305.
2- Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46–54.
Regards
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