Have you ever read this article?
Muñoz, Lucio, 2020. Sustainability thoughts 103: How the shift from traditional markets to green markets would have looked like had the 1987 Brundtland Commission recommended then an environmental sustainability fix?, Boletin CEBEM-REDESMA, Año 14, No.3, March, La Paz, Bolivia.
https://www.researchgate.net/publication/339926878_Sustainability_thoughts_103_How_the_shift_from_traditional_markets_to_green_markets_would_have_looked_like_had_the_1987_Brundtland_Commission_recommended_then_an_environmental_sustainability_fix