Have you ever read this article?
Muñoz, Lucio, 2016. Beyond Traditional Market Thinking: What is the Structure of the Perfect Green market? In: International Journal of Science Social Studies Humanities and Management (IJSSSHM), Vol. 2, No. 5., May, Ed. Dr. Maya Pant, India.
https://www.researchgate.net/publication/302025169_Beyond_Traditional_Market_Thinking_What_is_the_Structure_of_the_Perfect_Green_market