Influence of Virtual Reality on organization marketing mix in context of construction organization??

01 January 2024 0 3K Report

I am studying the influence of virtual reality on marketing mix 4P.

I faced a problem that I didn't find a questionnaire for virtual reality that I could adopt. Furthermore, during my reading, I couldn't find the base to build on the instrument questions.

1- Shall I use the customer experience of the new technology questionnaire and modify it?

3- shall I ask the customer about the level of interaction?

your recommendation,references, and help will be appreciated

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