Isolate(if you want) and Radio Label various cDNAs
southern blot you genomic DNA fragments
And see if your probe attaches
where ever you see labelled attach was certainly a expressed gene in that cell in that state
you can also make probes for promoter regions etc to see if there are probable gene segments
and I suppose you can use probes based on GC content which is specific for coding exons (but m not sure of this method but we do use it in computational gene prediction)
you can even isolated the target protein and construct the sequence of the gene from the amino acid sequence and then follow the procedure stated my Mr. sunny.