Start here: https://en.wikipedia.org/wiki/Email_marketing#References
https://en.wikipedia.org/wiki/Email_marketing#References
Dear Sabeeh, the embedded link to a brief search may guide your thoughts somewhat. It would probably be easiest to click on the links that are directly accessible (some are even available on ResearchGate!). Good luck.
https://scholar.google.co.za/scholar?start=10&q=%22Email+marketing%22+&hl=en&as_sdt=0,40
How to Organise Your Email
As a new Email Marketer, the first step that you should know is what content to put in an email that has the power to persuade people and make them click on the link that points your website. You must have to create a plan that shows your final achievement; without a plan you cannot start marketing. Before planning, you need to decide what will be your main concern after sending the bulk of emails; is it to get traffic or to sell products?
The email’s content should be specified in such a way that not only grabs the people attention but also compels them to visit your website by clicking on the link.
Users are not Fish
If you consider your audience as a Fish and choose wrong ways to get them on your website forcefully. They will be trapped easily but when they get your email next time, there might also be a risk that they will block you or unsubscribe your blog. The content of the email has an important role in Email Marketing. While writing content, keep in mind these two questions: why will people read your email and why will they click on your link? Try to mention the benefits within the content, that what would people get if they read your email.
The Message
In Email Marketing, the message is the content of email. It is the most important part and plays significant role. While writing the message, you have to make sure that the message is well written, persuading, motivational, compelling to click on the given link. The message should create an emotional attachment with the readers plus it should be beneficial.
Track the sent Email
The main job after sending the emails is to track them. As a professional blogger it is a good practice to keep track of your sent emails. What does tracking means? It means to check how many times your email is read and clicked by the people. You can also see who has read your email. You can track the CTR of the sent email, if the CTR is high it means the result is positive and you are doing right work. If the CTR is low, then there is the need to change the content of the emails.
If you skip this step, then you will never become able to know whether your content is popular among the users or not. Therefore you should keep track of your sent Emails so that you will be able to know your mistakes and can improve them while sending new emails.
http://seoplusplus.com/the-beginners-guide-to-start-email-marketing/
First open your e-mail account. Go to spam folder to see hundreds of mails asking you to buy or invest something. Which of these mails are of interest to you and why? Will you buy as a result of these e-mails? Once you understand why you are motivated to open these junk mails, and subsequently buy, you will understand e-mail marketing.
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