Hello? I'm a researcher in Korea. I'm major in the Management discipline.

I really want to know how to rigorously measure the distance among entities. (absolute measure, not relative measure) I only have data; ratio of attributes.

With the ratio data, how do I measure absolute distance among entities? The distance means the similarity of entities.

I have tried a heuristic approach. First, I selected 3 representative attributes which reasonably explain the whole. And gave a grade from A to E to each attribute. Lastly I made categories from three attributes' grades, just by rule of thumb. These processes are not science, I think. Could you recommend how to solve it rigorously?

Please let me know the best idea or solution. And forgive me for my poor English if you hardly understood. 

Thank you.

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