According to the published article in the British Food Journal
Analysis of the content, colourants, fats, nitrate and nitrite in advertised foods and biological fluids of Egyptian children", British Food Journal, Vol. 118 Iss 11 pp. 2692 - 2709
https://www.researchgate.net/publication/309411615_Analysis_of_the_content_colourants_fats_nitrate_and_nitrite_in_advertised_foods_and_biological_fluids_of_Egyptian_children_British_Food_Journal_Vol_118_Iss_11_pp_2692_-_2709
Watching uncontrolled TV food advertisements among children may affect children diet and health?
Media, agriculture, medicine, and social scientists all welcome to participate
You may suggest
1- Children TV channels quality of programmes and advertising.
1- Setting regulation for food advertising for children.
2- Pricing of advertisements.
2- Food ads may expose children to non-communicable disease in the future.
3-Monitoring processed meat products to tackle exceeded levels of colourants, nitrate and nitrite.
4- Is that make sense that children TV channels advertise for adults such as perfumes, mobile phones, cafes, restaurants, places for dancing and drinking alcohol.
5- The relationship between watching and behaviours.
6- Future suggestions to promote healthy diets in TV food ads.
Article Analysis of the content, colourants, fats, nitrate and nitri...
Hi Aly,
My son watches a channel where he could see cartoons. One specific thing about this channel is, that in a break to 6 to 7 minutes they show only 4 advertisements repeatedly. This has indeed an impact on the behaviour of the children.
Hope this helped.
Dear Dr Azhar,
These channels can demolish any healthy diet, so whatever to guide your son but these channels do the oppiste. In the above article these channels make 15 minutes breaks, most the advertisements are for adults not for childeren!. However, I am happy that your son just watching cartoon programmes under your supervision. Wishig good health for all children.
Thank you for your participation
Aly
Hi Aly,
Several years ago the Spanish government developed the NAOS strategy to combat obesity in children and young adults. Please check the English version of this strategy in the link below:
http://www.aecosan.msssi.gob.es/AECOSAN/docs/documentos/nutricion/NAOS_Strategy.pdf
You will see that this strategy affects all agents involved not only in education, but also the food industry both at the ellaboration of foods with healthier components and the promotion of such products in TV. All in all, this strategy seems to be working.
Regards
Dear Dr Jorge,
This is very good report and comprehensive, included advertising and leisure places. However, how the statistics goes for obesity since releasing the report.
Best regards
Aly
i agree TV advertisements will affect the children behaviour towards their food habits,because they dont know the health impact of the foods but they were more attracted towards the colourful picture,gimmicks of the products mentioned and advertised.
Dear Colleagues,
Good Day,
"Television (TV) and TV Advertisement Influences on Children’s Eating Behaviour
Chrisa Arcan, PhD, Meg Bruening, MPh, RD, Mary Story, PhD
University of Minnesota, USA
....
Introduction
While multiple factors influence eating behaviours and food choices of youth, two potent forces are television (TV) viewing and exposure to TV food advertising. In the United States, children and adolescents watch TV for almost four and a half hours each day. During this time, children between the ages of 2 to 12 are exposed to up to a total of 38 minutes of advertising each day. Food advertising accounts for half of all advertising time in children’s TV programs. Children between 2 to 7 years see 12 food ads and those between 8 to 12 years see 21 food ads each day, or 7,609 ads each year. While some data indicate that food advertising to young children has decreased since a peak in 2004, the number of food advertisements and the types of foods advertised remains disturbing.
A major determinant of food preferences is taste. Eating habits and taste preference develop early in life and remain relatively stable through young adulthood. As taste preferences are acquired through learning processes including repeated exposure and positive messaging about various foods, exposure to TV viewing early in life can have a marking lifelong influence in eating practices."...
Please, go to the attached website link to read the rest of the article...
http://www.child-encyclopedia.com/child-nutrition/according-experts/television-tv-and-tv-advertisement-influences-childrens-eating
Dear Prof. Hazim,
Thank you for your input. I agree that food ads affect our food habits. In Western countries there are regulations for food ads specifically for children. However, in many developing countries these regulations are missing. We wish to find these regulations in the near future.
All the best
Aly R Abdel-Moemin
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