We did website content analysis looking for very specific things in the attached paper (which is not published yet but is approved and scheduled for June of this year).

There may be some ideas for you here.

Article Privacy in Educational use of Social Media in the U.S

Michael, Excellent and thank you for sharing this - just what I need.

I don't see any reason why content analysis on websites would be different from working with other kinds of textual data. One thing that matters in any kind off content analysis is whether you use a deductive approach (based on a pre-existing coding system) or an inductive approach (based on developing the codes from the data themselves).

David, Thank you - this is sort of the direction I'm heading in.

I'm engaged this website analysis as an exploratory study to identify sustainability practices in universities. Some limitations maybe: findings only emerged from the websites’ content without human validation and therefore may influences by other factors such as technological issues and the level of transparency of the information that could lead to an inadequate judgment. Further assessment may be advantageous to provide confirmation of the findings and complementary studies using other techniques are suggested such as observations.

Mohamad, Thank you. There are some good points here.

Transparency and reliability of the information is a problematic issue to consider and it is the limitation of the research, of course but if you are trying to do some research on organisations and companies, corporate websites usually publish some offical reports, info, etc publicly which you can use. Regarding your research design, you can either reinforce web content with the content from other qualitative techniques or use web content + web design anlysis.

Please consult the article "Applying Content Analysis to Web Based Content" by Inhwa Kim and Jasna Kuljis