Due to human inclination to attractive products and as the product cover comes first, its obvious for marketers to put detailed efforts and resources for designing and making the covers and packaging. And ultimately natural resources (scarce) got stuck in the form of harmful wastes once the product is unveiled. In most of the cases the packaging seems unnecessary and extremely elaborated and decorated made up of harmful and toxic materials.

How could we just stop and help the economy use natural resources judiciously and in a sustainable manner? Are consumers in favour of Sustainability?

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