Hi Pratibha

The purpose of a white paper is to explain, through either technical or business benefits, how a challenge introduced in the white paper faced by business might be solved. The aim is to provide an aid to decision making for the audience.

Of equal importance is the desire to sell products or services from the point of view of the author, or their company.

So the author should be seeking to introduce the company or themself as a specialist in the area addressed in the white paper. This means there needs to be an element of marketing involved, perhaps an element of branding for a company, but equally there must be plenty of useful information. Naturally, there should be an element of lead generation introduced to ensure that the author, or the company, might be able to take advantage of the interest in the white paper.

Thus it is vital to be really clear on the precise topic you are addressing. You need to think of the audience. What language would you be best to use? Does your target group actually need what you are selling? Does it address a known problem or challenge? Think about where you or the business is located. Can you deliver a service outwith your geographic location?

This means the writer needs to have a very clear idea of how the target reader is? What kind of position should they have? What kind of problem do they have that needs solving? Where should they be based? Will the reader be able to contribute something to you or your company.

You should have all the answers to these questions before you think of even writing the paper. Think also about the mission statement of your company. Would what you propose align with the company mission statement?

Armed with these answers, you can now set about writing your white paper. You now know who the adience is, what they want, how what you can deliver will help them and where your audience will be located. This means your white paper will now have a laser focus on what you are trying to achieve, meaning it will have a greater chance of success.

Only then will you get a proper idea of where you should be targeting for the publication of your white paper. Do not even contemplate aiming for publication until you have dealt with all of the above.

I hope this helps to get you started.

Best regards

Bob

Bob Duncan Nicely Explained

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https://contentmarketinginstitute.com/2012/04/7-ways-to-launch-white-papers/