Dear colleagues
I am planning a research project in the area of consumer behavior that will take place in two countries (cross cultural study). The fundamental technique will be in-depth interviews. There is a great deal of literature on how to analyze this type of qualitative data in one population. However, the literature on how to analyze qualitative data in cross cultural studies is very scarce. Any suggestions are welcome.
Dear researcher,
See this study I hope it will help you:
http://oro.open.ac.uk/10240/1/CE-Qual_Analysis_in_Cross_Cultural_Pojects.pdf
The following papers should be helpful to your topic:
- Ilesanmi, O. O. (2009). What is cross-cultural research? International Journal of Psychological Studies, 1, 2, pp. 82-96.
- Malhotra, N. K., Agarwal, J. and Peterson, M. (1996). Methodological issues in cross-cultural marketing research: A state-of-the-art review. International marketing review, 13, 5, pp. 7-43.
- Marshall, A. and Batten, S. (2003). Ethical issues in cross-cultural research. Connections, 31, 1, pp. 139-151.
- Schaffer, B. S. and Riordan, C. M. (2003). A review of cross-cultural methodologies for organizational research: A best-practices approach. Organizational Research Methods, 6, 2, pp. 169-215.
- Sinkovics, R. R., Penz, E. and Ghauri, P. (2008). Enhancing the trustworthiness of qualitative research in international business. Management International Review, 48, 6, pp. 689-714.
- Temple, B. and Young, A. (2004). Qualitative research and translation dilemmas. Qualitative research, 4, 2, pp. 161-178.
Dear Hafidha and Kenneth
Many thanks. Very interesting the articles that you have recommended.
Regards,
Jorge
Thank you so much for your time dear Tamlyn. I will consider the questions you have suggested to me.
Regards,
Jorge
You could think of this as a Case Study analysis with two cases. I recommend Robert Yin's book, Case study research: Design and methods, for comparative case studies.
Thank you very much dear David. I will consider your suggestion.
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