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Questions related from Jorge Cruz-Cárdenas
Dear colleagues: For decades, certain qualitative techniques such as interpretive thematic analysis have worked in synergy with quantitative techniques such as bivariate analysis and multiple...
03 October 2017 3,582 9 View
Human behavior is influenced by internal (personal and psychological) and external factors (family, culture, economy, physical environment, etc.). I would be very grateful if someone could provide...
21 September 2017 9,191 16 View
Involvement is a psychological construct that refers to the importance that a category of product have in the life of a consumer. As such it has been extensively studied and used as a predictor of...
03 July 2017 1,023 4 View
Dear colleagues I am planning a research project in the area of consumer behavior that will take place in two countries (cross cultural study). The fundamental technique will be in-depth...
19 June 2017 4,384 6 View
Dear colleagues Micro approaches emphasize the relationship of the individual consumer with companies or products. The meso approaches study marketing systems as a set of interrelated elements...
19 June 2017 6,089 9 View
