Much is said about AI and the Communication field. Some say that Communications would very much benefit from that intersection. But specifically which areas would benefit from AI? Could it be a menace to the communications industry, reducing jobs and forcing big, unexpected changes within the companies?
Dear Thais de Mendonça Jorge ,
AI in communication brings efficiency, data-driven decision-making, improved targeting and personalization. It also plays a crucial role in crisis management, enhancing the overall effectiveness of communication strategies
https://www.sprinklr.com/blog/ai-in-communications/#:~:text=AI%20in%20communication%20brings%20efficiency,overall%20effectiveness%20of%20communication%20strategies.
Regards,
Shafagat
To answer your questions:
1.) Reading from various journals and web articles, the top 3 industries to benefit from Artificial Intelligence (AI) are Manufacturing, Finance, and Healthcare - (not in order).
2.) It depends on whose perspective. It can be a menace for workers who are not at par with their communication skills but a friend to exemplary ones. Job opportunities will be reduced for some skills but new jobs will be created. The Communications industry will improve and enhance with technological breakthroughs in AI. Hence, leading to better customer service.
Hello Thais de Mendonça Jorge AI is more likely to be a force for positive change in the communications industry. It can improve efficiency, provide valuable insights, and personalize communication experiences. However, it's crucial to address the potential challenges by developing ethical AI frameworks, ensuring data privacy, and focusing on tasks that complement human communication skills.
In a high-level view, communication or information flow happens from machine to machine and from machine to human. When it comes to AI, it's on an application-wise basis, so an application only happens in terms of human and machine. Hence, it has huge applications where humans can be replaced by these kinds of applications. At the same time, humans need to build the applications, and this will grow, creating new job opportunities in those areas.The areas where AI has higher accuracy can have higher applications.
However, it will not necessarily cause a reduction in jobs in the communications industry; instead, it will create new jobs. As the computer evolution did not reduce the job market by replacing it with humans, but rather created new opportunities, people have to learn and adapt to the changing landscape.
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