I would like to hear your opinion about measuring digital analytics applications in the company. Something like a digital analytics orientation level or adoption level.
Are there any scales developed?
Which items would you suggest to measure with the potentially a new scale developed?
Hi Kenan,
May this in input might not be in the core of your question but you might find some useful input relative to the theme from one of our research projects. Our project industrial-Driven Big Data as a Self-Service Solution is an EU-funded project that aims to empower IT and non-IT big data experts to easily utilize and interact with big data technologies. I-BiDaaS is proposing a unified solution that significantly increases the speed of data analysis and facilitates cross-domain data-flow towards a thriving data-driven EU economy.
https://www.ibidaas.eu/