Kenan Mahmutovic

4 Questions 15 Answers 0 Followers

Questions related from Kenan Mahmutovic

What statistics should I use to test the effect of one construct on another, where constructs are measured with likert scales?

I have model with 7 constructs. 6 of them are latent variables, and I use likert scales (1-5) to measure them, and one construct is e-marketing budget (F2) presented as percent of total marketing...

17 March 2015 5,569 11 View

Would you use mean or median as measure of central tendency for likert scales (1-5)?

I want to know which one should be used as measure of central tendency in likert scale (scale has few items), and answers are 1 - 5: mean or median?

17 March 2015 2,989 22 View

Can anyone suggest scale to measure strategic e-marketing orientation of company?

I am looking for scale to use to measure strategic e-marketing orientation of company (primary interested in real estate agencies).

27 December 2014 4,254 8 View

How to measure the level of application of digital analytics in a company? Any scale to suggest?

I would like to hear your opinion about measuring digital analytics applications in the company. Something like a digital analytics orientation level or adoption level. Are there any scales...

01 January 1970 1,232 1 View