Men are more prone to reply to a yes/no answer with trailing language that is unfocussed and unlikely to directly answer the original question. Women, on the other hand are more skilled at staying attentive to the question at hand, giving targeted answer, and therefore being more effective in the sales department. Sure, women talk more, but it's also a psychological fact that they can process what's being said more efficiently and effectively than their male counterparts. That is they’re absorbing what the customer is saying, and can more readily respond with customized solutions, with natural likelihood of exercising a higher level of patience, she will experience a greater level of success.

The customer expectations are rising. They want to eliminate the complexity involved in solving their problem and they want - we need to know when it's appropriate to balance automation vs. human outreach. If we fail to acknowledge this shift, we can expect our brand perception to take a hit. But if we get the wheels turning back in the right direction and placing an emphasis on the importance of the perceived experiences.