Xi Fang

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How to analyse the differences regarding consumers' perceptions towards two products when facing two sellers in an experimental research?

I found two different products, and for each product, I found a female and a male to sell them in different ways. 1. The respondents needed to answer the same questionnaire twice after the four...

02 April 2024 961 2 View

How to analyse the differences regarding consumers' perceptions towards two products when facing two sellers in an experimental research?

For example, when selling the service products, female seller has greater influence than male seller on customers' purchase intention. However, I want to find out when selling a normal product,...

02 April 2024 2,166 2 View