Many people, many organisations have suffered immensely, because of 'negative' criticism. Though constructive criticism is always welcome, no body likes negative criticism/ comment. We have examples of suicide cases (for individuals) and closure of projects, because of 'unacceptable' criticism.

Shall appreciate, if you could give your views on:

1. How dangerous could be the effect of 'negative campaign'? Do you have some glaring examples to cite/ corroborate?

2. What should be 'practicable' strategies for countering the 'negativity', which we ourselves may be the victim of?

3. Do you have any information on related literature on the study of 'negativity?

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