Dear peers!
I am running a research regarding Corporate Social Responsibility.
What do you think, how it is possible to prove that usage of CSR approach leads to increasing competitiveness of a company?
Thank you!
Hi Pavlo Brin ,
There are lots of papers explaining this relationship. It also depends on how you want to measure competitiveness. Please, find some examples here:
Vilanova, M., Lozano, J. M., & Arenas, D. (2009). Exploring the nature of the relationship between CSR and competitiveness. Journal of business Ethics, 87(1), 57-69.
Marín, L., Rubio, A., & de Maya, S. R. (2012). Competitiveness as a strategic outcome of corporate social responsibility. Corporate social responsibility and environmental management, 19(6), 364-376.
Marin, L., Martín, P. J., & Rubio, A. (2017). Doing good and different! The mediation effect of innovation and investment on the influence of CSR on competitiveness. Corporate social responsibility and environmental management, 24(2), 159-171.
Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., & Saaeidi, S. A. (2015). How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of business research, 68(2), 341-350.
There are also lots of papers studying the mediating and moderating effects between CSR and firm's competitiveness.
Prof. Pavlo Brin , there is already a rich literature available answering your concern, that 'increased recourse to CSR leads to increasing competitiveness of a company', which motivates the companies to earmark funds for social spending. It's already an established point of enquiry. Please state more details of your purpose of enquiry on the topic. Is it part of an ongoing research?
Dear Pavlo Brin
There are two approaches towards creating a competitive advantage:
1. competitor centric
2. customer centric
The first one is conventional approach. But very successful companies like Amazon and many major Japanese companies take the second approach and have created vast blue oceans, i.e. they were able to create a competitive advantage that is not easily assailable. The second strategy or vision carries a deep understanding and inclusion of CSR. That shows CSR based strategies can be highly successful.
p.s. See Jehan’s article on EWS and CSR.
Prof. Dr. Shahzadah Nayyar Jehan
The practical measure will be to understand how the CSR competitive edge not only create harmony and boost smooth operations, also it get the buy-ins from major stakeholders i.e. government, which to my knowledge every shareholder or investor will consider when engaging with a company of the 21st Century.
I would recommend reading the following article:
Marc Vilanova, Josep Maria Lozano and Daniel Arena (2009) Exploring the Nature of the Relationship Between CSR and Competitiveness, Journal of Business Ethics, 87:57–69.
Many companies keep CSR just as mandatory one bur usage decided by them only
Dear colleague,
I recommend my article on the topic
Article Corporate Social Responsibility and Innovation – the Meaning...
Regards,
Yanica
We found mixed results with an SLR on the link to financial performance (results in lit. rev. page 423).
Article Developing a Fuzzy Corporate Performance Rating System: A Pe...
Who is deciding the CSR fund usage in practice? How does the sanction of fund made? - issues
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