1. Policy framework for CSR in India
2. The current scenario: what companies are doing as part of CSR in India
3. Conclusion: Will the Companies Bill be a game changer for CSR in India?
Indians always join the trend late. Its neighbour like Maldives and Mauritius have taken a lead in tourism. India has much to offer but must get out of its house in order- cleanliness public toilets, security, affordable hotels for tourist to land in India.
On top of the agenda is its people and hospitality Industry need to be trained at least in MTC (Malaysian Tourism Board) to handle such a lucrative industry.
Corporate Social Responsibility plays a very important role in the service sector specially in the tourism industry. The basic need of implementing Corporate Social Responsibility in tourism industry is due to the following reasons.
· Respect the local customs & community.
· Help in sustainability developments.
· 100% commitment for providing quality services.
· Providing international standards in safety and services to the customers.
· Meeting legal and Regulatory Obligations.
· High level professionalism of in the tourism industry specially in the open competition.
· Ethical Business Practices.
· Educate tourist about social and environmental issues.
· Keeping promises with high standards of services and qualities.
· Involve all the employees and trade unions in formulating new policies.
· Fair treatment to all the stakeholders of the tourism industry.
· Starting community development programme to the nearby communities of a business place.
· Transparent and Fair policy for the customers.
The following paper talks about CSR and tourism. You may find it useful.
Tourism and corporate social responsibility: A critical review and research agenda
T Coles, E Fenclova, C Dinan - Tourism Management Perspectives, 2013 - Elsevier
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