How has advertising impacted consumer buying behavior in COVID-19 leading to the new trends setting for E-Businesses?
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People are shopping online more than visiting stores as before because of this pandemic. I think digital marketing is doing a great job so far.
Advertisement in the case of developing countries with limited options Hermann Gruenwald
Yes, it is doing a great job so far equally for the conventional local shop keepers. Isn't it? Mostafa Rashdan
Government advertising was important in those times, for people to wear masks and be careful. Part of consumption migrated to ecommerce.
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I mean by advertisement is "advertisement (Marketing) done to promote business in the business world" Hermann Gruenwald
Totally agreed..... But here the context is more for the business world Roberto - Minadeo
people became spent most of the time on the internet, for sure there is a significant growth in the online purchasing
1- Advertising through social networks2- Proving the safety of the product 3-and the safety of the packaging Free door4--to-door distribution 5- Possibility of after-sales service .
Advertising message only and only express the healthy process of product preparation plus hygienic packaging plus hygienic distribution and its guarantee Changing deceptive and deceptive messages to messages related to maintaining human health Change messages that affect shopping to messages that affect life
I totally agree with you and also they were required to get their products delivered at their places instead of going to the shops and malls.. So we can say this whole scenario also played a role as motivation in online shopping... Right? Laith G. Shareef
I totally agree and understand the 5 points but the last paragraph is not clear.. Can u explain that please? Azar Kaffashpoor
Hi, Hermann Gruenwald
It is increasingly important for governments to communicate properly with their citizens in two major areas: a) accountability; and b) encourage goals that meet public policies.
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Since people stay at home more often, they are likely to buy things online, which consequently increase the market price of online retail businesses such as Amazon.
Totally agree with you and it is also playing a positive role in developing countries to build e-commerce trends Hassan Izzeddin Sarsak
Yes, it has had and continues to have a great impact. Staying at home forced many people to become more involved and aware of the functionalities of e-commerce.
I totally agree with you as staying home has encouraged people to go for online shopping and also businesses are making more money out of it in both scenarios i.e. increased sales and increase in prices. Michael Halim
Yes, it is, and considering the business environment, it is a positive aspect of the development of e-commerce. Hugo Jesús Salas Canales
What is more important for customers sitting at home and performing online shopping?
1. Reduced product prices
2. Safety issue
3. On time delivery
Michael Halim
Yes, they are but considering the pandemic situation which one is the most important one as per your observations? Because at some places people demand on-time delivery even they have to pay extra money for the delivery along with high priced products. Michael Halim
Companies and consumers know that advertising is often the only way for accurate and complete information about products, whether available online or in other venues, to be communicated. I agree with previous answers that state the COVID-19 pandemic makes advertisements play a bigger role in everybody's lives because shopping is virtually impossible in person. Online marketing and purchasing is the best, and often the only, way for individuals and companies to be able to obtain necessary products and sometimes services. Another good contribution of advertising to the quality of life is to keep it as normal as possible. We do not experience deprivation because we still have a convenient way to try to carry on business as usual and maintain our regular daily living routines. Even after the pandemic lessens its impact, advertising will still be an important source of information; in fact, sometimes I find that advertising is almost an educational service because it provides helpful information about products, services, and other interesting bits of data. Good advertising furnishes both general and specific information for experienced buyers and new clientele entering the market place for the first time to explore what is available and learning how it all works. Best regards and best wishes.
In times of corona crisis, shopping behavior has become real. You no longer see behaviors that result from the impact of advertising.
A well explained and complete concept of the scenario.... Thank you so very much.... I really appreciate your answer. It is really helpful. Thank you again. Nancy Ann Watanabe Hope to learn and share more knowledge.
All of these parameters (Reduced product prices, safety issues, on-time delivery) are important for customers sitting at home and performing online shopping.
For example Food delivery system became huge deal and internet advertising has important role in this area. Advertising is giving consumers push to buy online.
Mamia Tetvadze
Coronavirus (COVID-19) force to change human behavior. Commodities buying is one of those behaviors. During this overwhelming condition, people want to avoid gathering in the marketplace. For that reason, people give priority to online advertising and the online buying and selling process.
This blog offers food for thought: https://www.researchworld.com/tectonic-shifts-of-consumer-needs-below-the-surface/
It points out what has significantly changed regarding customer needs with the chance for innovations and innovative products to emerge.
It is being witnessed in many countries not only in Germany. The developed and developing countries are equally observing this behavior. This is way beyond understanding why people are showing such mixed behavior? Hermann Gruenwald
One of the roles of advertising is to bring new forms of commercialization to the public - necessary during quarantine. E-commerce saw remarkable growth in the period, and numerous advertising campaigns focused on this sector.