Despite the control imposed by various trade unions and consumer protection societies, we note that there is a patient's exploitation through the drug marketing processes that are supposed to be governed primarily by ethical behavior. When the drug market goes away from the moral understanding, the individual will lose more in his real earnings. A larger part of them, which find their effects on the family of Mosul, which is experiencing a real crisis in this aspect. In this modest paper we focus on strengthening the moral side while respecting the right to profit but not the monopolistic beneficial profits of the individual and society.
The researcher seeks to measure the ethical behavior in the marketing of pharmaceutical products to selected pharmacies operating in the city of Mosul. What are the most important variables and dimensions that can be taken into consideration when preparing this study
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