One thing is as important as publishing science, and that thing is promoting what we have published. Take a look at any social media (academic or not), and you´ll see and learn many things. One of the things you´ll notice quickly is an enormous effort directed to self-promotion. It seems to me that self-promotion exceeds by far any other effort of promotion (you know: "hey I published my first paper!", "congrats to my student for publishing about...", "I can´t believe I published my 20th paper this year!", "finally XScience accepted our commentary...", "my lab is so great... ", etc, etc). I can think of many reasons why scientists need to self-promote (some are good, some are not that good). But instead of wondering about the psychology of modern scientists, I invite you to explore and share ideas about what or who promotes you and your scientific work. Scientists need their work to be promoted but we often ignore how to achieve that goal in an efficient way. We ignore when and where to do it, who should do it, and what alternatives we have if we are not satisfied with their job.

So.... How do you promote your scientific work? what would you recommend to your colleagues?

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