We are planning to develop a game for educational benefits, the main problem is to develop business model or logic for the game to describe it to the CEO. I need few suggestions on this with a proper example.
i understand this as two separate things: first the business model is the way you would monetize your game and the second is the logic of how the game works. If your questions is the first i would suggest that you map your business model using osterwilder business model canvas. if you can identify each of the area in the canvas, your game will make sense to the CEO ..
http://en.wikipedia.org/wiki/Business_Model_Canvas
You might want to do value network analysis to see what are the related operators and what kinds of cost are involved as well tracking customers (players, advertisers) to get an estimate what kinds of costs are involved and what are the potential revenue streams.
I have a paper about reciprocity in business through gaming which may be of interest
https://www.researchgate.net/publication/273921224_Reciprocity_and_Resilience_Teaching_and_Learning_Sustainable_Social_Enterprise_through_Gaming
Article Reciprocity and Resilience: Teaching and Learning Sustainabl...
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