All over the world, we see the rise of ‘startup hipe’, while being more aware of the importance of governance through books such as ‘The entrepreneurial State’ by Mariana Mazzucato. United Nations Sustainable Development goals, a form of global governance in a very loose term, has become the hot benchmark for impact investing and many investors across sectors, but also for academic courses. Are we coming to an era of focused sustainable development? Creation of new thinking paths, new business models - new industries, rise of alternative movements that are experimenting with, new lifestyles, new models of governance and new technologies trying to find the answer to Climate Change Challenge.
Will we be living in a world of avatar or mad max scene?
I strongly believe that this is up to us and this generation, we are the last ones that are able to make a significant change. However most likely we will be living somewhere in between.
And this is why I would deeply appreciate any engagement, comments and proposals on how do we try to advance the adoption of sustainable (or beyond sustainable) standards across the globe at an ever growing rate- exponential rate.
This is a webinar debate I hosted on the subject.
https://youtu.be/sS3X8PzezeQ
I see, your point. Perhaps I have not phrased it well.
It is not a debate on the topic of exponential growth in finite world, but the topic on how do we accelerate the adoption/ implementation of (beyond)sustainable ways of living so much so that it becomes nearly exponential. Meaning that in a decade everyone on this planet is living at the highest standards of SDGs and all possible zero waste and zero emissions regulations.
PS the link you shard is totally not related to this topic?
I must say that the exponential adoption of sustainability is both a necessity and a really unlikely scenario, at least for the next 10 years. There is a necessary educational background so we can get to the point of massive adoption, and unluckily, that's not the case in many countries, specially for least developed countries.
Having that in consideration, I think a big part of scaling adoption is the business model innovation. A lot of new technologies are really exciting when you see how much they can add to sustainable development, but without a proper business model behind the added value of the project might not even come close to it's potential. Open innovation and collaboration are key in this, since they can provide key insights that will let us implement sustainable practices in a way that's adopted as easily and as sustainably as possible. Take for example Riversimple's model for the Rasa, versus Tesla's model with any of their cars. Even though Tesla is more sustainable than "regular" cars and is becoming more popular nowadays, the fact that their business model makes Tesla prone to sell the biggest amount of cars and may even be prone to programmed obsolescence (in order to sell more cars) has an unsustainable component in it's core. So even if we are moving towards more sustainable, business models must change in order to make way for sustainable business models where excessive use of materials and finite resources is not rewarded with bigger revenues.
Maybe this is of some help?
Article Governance of energy transitions: about inclusion and closur...
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