Shahporan Khan
Product Discovery: Social media provides a platform for people to discover new products and brands that they may not have known about before. People often come across products through sponsored posts, influencer recommendations, or posts from friends and family. Reviews and Recommendations: Social media is a popular platform for people to share their experiences with products, leave reviews, and make recommendations to others. People often look for social proof before making a purchase, and reviews and recommendations from people they trust can influence their decision-making. Brand Image: Social media is an essential tool for creating and maintaining brand image. Companies can use social media to showcase their products and services, engage with customers, and build brand loyalty. A strong brand image can influence people's purchasing decisions by creating a sense of trust and familiarity. Influencers: Social media influencers can have a significant impact on people's purchasing decisions. Influencers often have large followings and can use their platform to promote products and services to their audience. People may be more likely to buy a product if it is recommended by an influencer they trust. Authenticity: People want to feel like they can trust the source of the information they are receiving. Authenticity is critical to building trust and credibility. Social Proof: People often look for evidence that others have had positive experiences with the product before making a purchase. This can come in the form of reviews, ratings, or recommendations from friends and family. Visuals: People are drawn to visually appealing content. High-quality images or videos that showcase the product can help to grab people's attention and encourage them to make a purchase. Convenience: People want to be able to make a purchase quickly and easily. Social media platforms that allow people to make purchases directly from the platform can make the buying process more convenient and streamlined.
Social media has a significant impact on people's purchasing decisions. Here are some ways social media influences people when it comes to buying products:
When people are making decisions on buying products through social media, they tend to look for a few key things:
0 votes
0 thanks
Dr. Rajendra K. Gupta
Good topic for research .So do one by identifying comparative factors that influence consumers through traditional media and social media
Always keep in mind no product or service can sell continuously by media advertising or PR . Ultimately value triangle to consumer has to work .
0 votes
0 thanks
Ali Jashaami
Visual presentation and easy access to content
As well as the personal side of the decision-maker and the collective mind of the audience are all influential factors
0 votes
0 thanks
- Badges
- Science topic
- Similar topics
- Statistics
- Survey
More Viji Kiruthika's questions See All
Similar questions and discussions