With the opening up of and further liberalization of the Indian market, I assume convenience stores can revolutionize the retail service industry growth in India.
I am talking about several C-store chains like the 7/11, Family Mart, Lawson, Circle-K, Ministop, and many others that are found in most developed countries and the rapidly developing ones which I believe could really change the retail landscape of India.
I am doing a research paper on this topic related to retail market liberalization. Do you agree that further liberalization would benefit both the Indian consumers and the farmers alike?
Dear Sidharta Chatterjee
You have to consider it first that "convenience stores can revolutionize the retail service industry growth in India" is merely an assumption which needs empirical validation. I hope that your research work will add some significant insights for the policy makers and also for the other relevant stakeholders. However, consumer buying behavior in India is subject to many variables because this country has many sub-cultures under one big Indian Culture. Buying behavior of the consumers of one region may significantly differ from another region based on prevailing the demographic disparities. Besides, consumers' susceptibility to interpersonal influences often play a vital role along with the other dimensions of service quality and economic status. To generalize the findings of your research you may need to go for 'Conclusive' Methodology of research followed by robust sampling like Multi-stage Stratified or Cluster Sampling and very in-depth statistical analysis if you are going to choose Quantitative methods. On contrary, a triangulation would be must if you prefer to go for the 'Qualitative Methods'. I wish you good luck for taking such an important initiative.
With regards!
Thawhidul Kabir
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