I am conducting research on consumers' attitudes (namely trust & skepticism) towards Corporate Environmental Responsibility communication and would like to
use Projective Techniques (Psychology based, Non-statistical) in my study.
I have identified in literature those strategic dimensions (e.g. Transparency, Consistency, etc.) that build consumers trust and diminish their skepticism towards Corporate Social Responsibility messages.
Now I would like to test them specifically on environmentally related messages in a particular industry with the use of projective techniques.
Is it possible to include measuring items, such as transparency & consistency, in projective stimulus?
Based on your major variable you can construct a statements and measure it with parametric and non parametric as required.
I am not sure what you are asking. Do you want to construct questions about transparency & consistency that you can ask after the participant completes a projective test on environmentally related messages?
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