How can an effective investment strategy involving a combination of fundamental analysis and technical analysis be built in the analysis of stock markets or other investment assets priced in the capital markets?

On what premises, model assumptions can an effective investment strategy involving a combination of fundamental analysis and technical analysis in the analysis of stock markets or other investment assets priced in the capital markets be designed?

Some stock market investors, citizens and business entities, investment fund managers, investment banks operating in the capital markets use both technical analysis and fundamental analysis in their analysis and investment activities. The use of both of these analyses is usually based on the assumption that these two significantly different analyses can complement each other. Fundamental analysis consists of, among other things, several analytical segments on specific spheres of the economy, impact factors and risks acting on the operation of certain business entities, internal and external impact factors. In the environment of the company and the enterprise, the closer environment is analyzed, e.g. the competitive environment, relations with key competitors, with business counterparties, customers, with recipients of product and service offerings, with suppliers of raw materials, prefabricated components, subassemblies and other production factors necessary for business operations, with cooperators, with financial counterparties, lenders, etc. Strategic analysis, including, for example, SWOT analysis, marketing analysis, technical-economic analysis, organization analysis, financial analysis, including ratio analysis based on financial indicators based on quantitative data contained in financial statements, also plays an important role in fundamental analysis.

Technical analysis, on the other hand, involves analyzing changes in the rates and trading volumes of securities, currencies or commodities. This analysis is concerned with studying and interpreting the shapes of charts to forecast future prices (rates) based on an analysis of past price formation. Unlike fundamental analysis of a company, which takes into account both information about the global, macroeconomic, regional and industry environment in which it operates, as well as reports announced by the company itself, in the case of technical analysis these are not taken into account in the investment decision-making process. All the information needed for technical analysis is read directly from charts showing the historical price changes of the security, currency or raw material under analysis. Technical analysis assumes that stock market phenomena precede economic phenomena in time, and that the market is a mechanism for discounting the future. Technical analysts prefer to analyze the trend of the market instead of statistical data. Technical analysis is based on three basic rules: 1. Changes in supply and demand on the stock market are reflected in stock prices, 2. Changes in stock prices are subject to trends that persist over a long period of time, 3. Processes occurring on the stock market are repeated.

In view of the above, combining both analyses, i.e. fundamental and technical analysis, can give a kind of analytical added value. Accordingly, some stock market investors use both fundamental and technical analysis.

In view of the above, I address the following question to the esteemed community of scientists and researchers:

On what premises, model assumptions, can an effective investment strategy be designed to combine fundamental analysis and technical analysis in the analysis of stock markets or other investment assets priced in the capital markets?

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Thank you very much,

Warm regards,

Dariusz Prokopowicz

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