Can you please elaborate your question somewhat?

What I could perceive is that you intend to ask, how the culture of shopping at malls be utilised in public interes?

In my view, the shopping malls brings together a large myriad of services and products together under one roof. It is likely to restrict the shopping travel to limited destinations where these malls are located, which alleviates the condition of degraded urban transportation to some extent.

Moreover, it may enhance the competitveness in the market, which ultimately will be favourable for urban dwellers in terms of better product quality and price to be paid.

Shopping mall definitely add to the aesthetics of the urban centres and attracts a huge mass for social and recreational aspects. Thus, being a shopping destination, it simultaneously acts as a recreational spot, and thus facilitates the local body's attempts to provide enough number of recreational spaces in the city.

There can be many more points further.

With regards

Ashu

thanks for your answer

I mean malls development with a focus on the public interest, ie where and with what characteristics distinguish us how to develop our malls allows us to protect the public interest, we encourage the development of disadvantaged areas

Dear Navid:

Perhaps 'malls' are not the best model for protecting public interest and developing disadvantaged areas. Traditional patterns of commerce are intimately interwoven with regional cultural values, and should be carefully evaluated before adopting models that were designed with other priorities, that may not coincide with the interests of the local population.

Peace,

David

Thank you David 

Due to the presence of people in the centers (Which is perhaps not culturally closer together with original culture) made me consider using these centers to develop I. 

People visit one of these centers (malls) in Tehran (on holiday), the size of the 12 has been the cultural and historical center of excellence. Besides that, the issue of improving the situation in deprived areas and urban deteriorated pushed me to the side More.

Peace for all

navid

Yes, Navid, these spaces are inevitable, and most people use and enjoy them. I suppose I'm unusually traditional. I don't even own a mobile phone!

Do you think it is possible to strengthen traditional commercial spaces and patterns of production/distribution so that they might counter some of the more nocive effects of the large corporate model that has consolidated itself throughout much of the world?

Well, yes and no, people are looking for things that are not. First, I read gave me the traditional markets and how we can revitalize traditional markets. But a fundamental point: opposition to property and new centers, we got a big volume of capital and the opportunity was denied. Capital that can give us the opportunity to rebuild cities

Article Analysis of the role and function of traditional bazaars in ...

That's very interesting, Navid. Thank you.

I thank you.

Urban development of the malls? Are you sure that the malls have anything to do with urban anything and especially with urban development?

The malls, bazars and markets are totaly different things. Bazars and markets are  urban elements that contributed to development of cities while the malls destroy cities.

Yes, I am looking for urban development with the malls. Not the market (bazaar). There is a huge investment in the construction and operation malls. We must use these assets in the public interest. I desired more deprived areas of the region. Many of the services and per capita can be supplied in the form of wealth. malls of knowledge and phenomenology helps to know what we can use for urban development. I look mullahs with various space and services (cultural, recreational, tourism, shopping and business ...)

I will just repeat: malls destroy cities becouse huge investments are put in malls...you should research particular cases in any city.

For urbanity in cities and what urbanity is you can find in

http://gehlpeople.com/

http://www.archdaily.com/tag/jan-gehl

https://www.theguardian.com/cities/2016/may/04/jane-jacobs-100th-birthday-saskia-sassen

http://oma.eu/publications/project-on-the-city-i-great-leap-forward

and many more.

Thank you Višnja Kukoč

Asma Thank you very much, really it is very difficult theoretical framework. If more resources on this topic please tell me knew. very grateful