Ricardo's theory of comparative advantages governing trade patterns between two countries is almost universally accepted, yet the new "new" trade theory tells us that countries do not trade, firms do.

And fight for market share among firms is governed by absolute advantages: the winner takes all, the losers file for bankruptcy.

At the difference of countries, firms have almost no possibility to reinvent themselves and start a new line of business: physical and human capital is putty-clay, productive capacity is destroyed when enterprises shut down.

Or not?

The 21st century global market offers new opportunities to evade this confrontational outcome: firms may specialize in varieties and niche markets, avoiding direct confrontation with a leading competitor and becoming multinational leader on their (smaller) market segment.

Or large firms can outsource to more competitive countries the underperforming segments of their value chains in order to remain competitive in their core markets.

I am looking for opinions, suggestions and papers. Thanks. Hubert

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