Web-market (e-commerce) is huge but only 47% of total internet users actually buy things online, it clearly signals that customers still shy away from online buying. Website is the only interface through which customer interacts with business (online retailer). How can we optimize a retail website for users with varied computer knowledge and web skills i.e. Optimizing the website as per visitors ‟preferences and abilities” ?
Perhaps the question you should be asking your customer, is whether they believe they will achieve their sales goals, by maintaining a web-only presence. If their website design is quite dated, it may be obvious that modernizing and improving the quality of their website might improve traffic However, if it's not, then the real problem might be driving eyeballs to the site, or the lack of a mutli-channel approach.
Customers in developed countries are increasingly having lesser self-efficacy issues related to online shopping. However, the same still remains an issue for developing countries. Further such issues are moderated by age, gender and internet experience of shoppers. Therefore, survey based on inputs from existing customers can help identify which website dimensions need to be enhanced to ensure better retention,
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