Change People Incentives and Priority to bring Change in Educational Institution:

Most of the academic staff (Teaching and Non Teaching) in educational institutions does not have complete information of institutional strategy documents, standard policies and procedures. If they might have seen it then they think it is of no use. If the institution strategy is to bring changes in staffs overall behaviour then institution has to provide new and attractive incentives and top management have to monitor the performance of staff minutely.

Institution strategy will be successful if they list core priorities rather than operational plans. Marketing plan concentrate much more on pump and show, but its impact on institution internal community cannot be justified and will be questionable. Through marketing pump and show approach institution can attract mass but if it not been matched by the internal community then it will impact the goodwill of the institution.

Dr S.M.Tariq Zafar

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