01 January 1970 9 2K Report

When moderation is present, the strength or even the direction of a relationship between two constructs depends on a third variable. In other words, the nature of the relationship differs depending on the values of the third variable. As an example, the relationship between two constructs is not the same for all customers, but differs depending on their income. As such, moderation can (and should) be seen as a means to account for heterogeneity in the data.

I am struggling to understand how reliability measures work with Smart PLS path analysis, specially in when we deal withe moderation.

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