How do you think research on the Theory of Reasoned Action (TRA) and the Theory of Planned Behaviour (TPB) influence government initiatives to encourage healthy attitudes and perhaps even change young students attitudes towards drinking? Do you think that a change in behaviour and youth culture would follow if the students did change their attitude?
Because attitude change precedes behavior change. You can read Theory of Planned Behavior and Transtheoretical Model to know this. Attitude is wish, preference, choice, intention. If government finds out how to change attitude, the possibility of influence behavior will be high.
You may want to look at some of the work by Crano and Siegel on smoking, drug and alcohol use. e.g. Expanding the reach of vested interest in predicting attitude-consistent behavior
If its any help?........ I know that the University of Winchester Psychology dept has an ongoing study with the effects of alcohol upon university students?
- Badges
- Science topic
- Similar topics
- Psychology
- Social Psychology