I have two predictors in linear regression: A (gender coded as 0-1) and B (continuous, centered). A and B are significant predictors. When I further introduce the interaction term (A x B), the interaction term is insignificant, yet, it also makes B insignificant.
How to interpret and handle this situation? Should I retain the interaction term in the equation? Does it mean that B is insignificant after all?
Theory-wise, the effects of A and B are hypothesized, yet I introduce the interaction to claim that these effects are independent from gender differences.
Thank you RG community for your support!