03 February 2024 4 10K Report

I am analysing a set of data which have both within-subject and between-subject variables. However, since my assigned task is just simply focusing on part of this data set, I am not interested in examining the within-subject variable.

To make you understand it easier, here is an example:

The original study is to examine how the branding of the product (independent variable) affects participants' happiness (dependent variable), and all participants are required to try both brand A and brand B product. However, extending from this original study, I was asked to examine how participants' demographic may actually affect their happiness instead.

My questions are:

  • Can I run a mixed model ANOVA and only focus on the main effect of the between-subject variable while ignore the main effect of the within-subject variable and the interaction effect? Is this an acceptable way to analyse the data for academic publication?
  • Since participants are required to try both brand A and brand B product, my dependent variable is recorded by two separated columns in the data set (one for brand A's dv and another for brand B's dv). So, what should I do if the analyses that I want to run does not allow me to specify the within-subject variable. Even if I use the "restructure" function in SPSS and make the dependent variable to be in one column only, I still cannot run the analyses as it violated the assumption of the test (e.g. independence of observation) and make the results less reliable. For example, I want to run the moderation analyses using PROCESS Marco in SPSS, but it only allow me to put one item in the dependent variable option. I can restructure the data, so that my dependent variable would only be in one column. However, I still cannot run the analyses as it violated the assumption of independence of observation. In this case, what should I do?
  • How can I solve these problems using SPSS? Can anyone help? Thank you

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