How can I accurately measure marketing efficiency of vegetable produces under different supply Chains? I need detailed formula for it.

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Estevao Alvarenga

If you can not find traditional approaches to it, you could try DEA (Data Envelopment Analysis). It is proven to be good for benchmarking and comparing efficiency under different input/output configurations.

Abhay Shankar Thakur

Thank you very much for your response Sir @Estevao Alvarenga

Lokesh Kumar Meena

Marketing efficiency can be calculate by Shepherd Formula or modified marketing efficiency formula also.....for getting whole idea and formula kindly go through given linkhttps://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0ahUKEwjQoIq0pbvNAhVItY8KHbJZCZMQFgghMAE&url=http%3A%2F%2Fwww.academia.edu%2F2573460%2FESTIMATING_MARKET_EFFICIENCY_and_PRICE_MECHANISM_IN_RETAILING_OF_FRESH_VEGETABLES_IN_ANDHRA_PRADESH&usg=AFQjCNErxCalvWSAUCSOhzZj9AHRc8O4oQ&sig2=3sDFYDvmJAsSXQZvV3LWzg&bvm=bv.125221236,d.c2I

Thank you very much for your response sir@Lokesh Kumar Meena

N. Epicoco

Surely by DEA, but note that it is a deterministic approach. Take a look at stochastic or fuzzy variants if you need to manage uncertain data. Moreover, in order to increase the discriminative power, the cross-efficiency extension is a good technique.

http://onlinelibrary.wiley.com/doi/10.1111/itor.12155/abstract

Article A cross-efficiency fuzzy Data Envelopment Analysis technique...