Several institutions are involved in the marketing of agricultural commodities in India. Thus, there is interplay of people, commodity, institutional and structural arrangements making the whole system highly dynamic. This invite the extension professionals to make probe on this issue. Kindly suggest the dimensions and suitable protocol for such investigations.
Agricultural Marketing is evolving to jettison into greater spheres through Telecom revolution, every nook and corner of any village is accessible by Mobile Telephony and Internet... So the reach to common man has become possible, but the irony is the INFORMATION is VAST and CONTENT is more... the hind sight problem is to identify the right consumer.
Reaching the customer reduces the layers of marketing and padding up of costs, which in other ways be more realistic of the PRICE to COST equation for manufacturer..
https://www.researchgate.net/publication/262198905_Consumer_Behaviour_Analysis_-_e-COMMERCE_market?ev=prf_pub
Data Consumer Behaviour Analysis - e-COMMERCE market
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